Local SEO is basically an SEO strategy that focuses on increasing the visibility of a business on the local search results of Google. It is a big help to any business with a physical store or location and serves a certain geographic area. Through local SEO, they would not need to compete with other large-scope brands that dominate the internet.
Google, world’s largest search engine, knows that online users searching for a particular type of business are looking for businesses near them. This is why Google’s local search algorithm uses a proximity factor, wherein it considers your location whenever you perform an online search. Google does this even when the user does not include “near me” or a city name in the query words they key in.
The recent popularity of mobile devices made mobile search more important than ever. This is the reason local SEO has become a very crucial element for the success of businesses offering products and services locally.
What does this mean for local businesses and marketers?
As the local map pack is showed in the standard Google organic search listings, different algorithms support the main Google search results for local ranks and the map pack results. This means local businesses have the opportunity to be displayed on both the main organic search results and at the same time on the local map pack.
Marketers should focus on certain aspects to take advantage of this. They have to work on the creation of localized content and boost local link popularity. For local business operating on multiple locations, it is important to create local landing pages dedicated for each of their locations. These pages must be optimized by adding not just the business name, but also other essential details such as address and contact information.
Lastly, local businesses must also be listed in Google My Business, and boost their presence in local citations and reviews from customers.
Learn more about local SEO by taking local SEO training Hong Kong.
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